Customer Experience Specialist - Khefue
Starting from humble beginnings as a customer service representative, she has evolved into a confident support hero one who believes that great service goes beyond answering calls;
it’s about building trust and driving business growth.Her guiding principle is simple yet powerful: “Never stop learning.” This mindset has shaped her approach to challenges, pushing her to seek mentorship, connect with growth-oriented CS communities, and embrace innovation in her career.
She envisions the future of customer support as a blend of AI and human empathy where technology handles the routine, and humans deliver the heart of the experience. In her words, “Support will evolve into a proactive, omni-channel, and highly personalized function , a strategic driver of growth.”When her days get hectic, she finds calm in listening to the Quran or taking peaceful walks. Her inspiration comes from her past self, the version of her that started small, learned with curiosity, and kept growing with resilience.
Hear from
Muibat Alaran
What’s a small daily habit or ritual that helps you reset during busy days?
Listen to my Quran or take a walk
If you could give one piece of advice to someone new in customer support, what would it be?
Never stop learning, get a mentor and have a growth CS community
How do you see customer support evolving in the next 5 years?
In the next five years, customer support will become increasingly powered by AI and automation to handle routine tasks, while human agents focus on complex, empathetic interactions that drive retention and loyalty. Support will evolve into a proactive, omni-channel, and highly personalized function, shifting from a cost center to a strategic driver of growth.
Finish this sentence: “A world without support heroes would be…”.
“A world without support heroes would be chaotic and disconnected, where customers feel unheard and businesses lose the trust that keeps them alive.”
What’s one misconception people often have about customer support?
That we only make calls and firefighting, meanwhile we are a core part of the business and revenue builder for the business.
Who inspires you the most in your customer support journey?
My old customer service representative self
What’s one tool or technology you wish existed to make support easier?
3D AI display of issues and it links to knowledge base and all issue answers
